KUALA LUMPUR (Oct 16): Mah Sing Group Bhd’s M Minori serviced apartment development in Johor Bahru saw all 252 non-Bumiputera units in its Tower A taken-up over the project’s weekend launch on Oct 14 and 15.

In the same weekend, the developer launched Phase 3A of its M Senyum landed development in Bandar Salak Tinggi, Selangor, which saw 90% of 150 units taken-up.

In a statement on Monday, Mah Sing founder and group managing director Tan Sri Leong Hoy Kum said: “Acquiring M Minori’s 6.938-acre land last year, we quickly turned around and opened Tower A for sale as we strongly believe in the positive response from the market. On top of that, our residential land development, M Senyum in Bandar Salak Tinggi continues to be in demand from homebuyers. The overwhelming response over the past weekend has substantiated our decision. 

“Moving forward, our focus will remain on achieving robust demand and shorter turnaround [for] M Series residential properties that align with market needs. We are actively exploring potential locations in the Klang Valley, Johor and Penang to develop residential and industrial properties. We are confident we are on track to achieve our RM2.2 billion sales target this year,” he added.

Located in Taman Seri Austin, M Minori is a RM519 million mixed development comprising a total of 1,526 residential units over three blocks. The project offers one-bedroom, 1+1-bedroom, two-bedroom and three-bedroom units with built-ups of 570 to 880 sq ft at a starting price of RM288,000. The development also features two retail lots to accommodate drive-through F&B outlets. Its residents will get to enjoy exclusive shuttle bus service to the CIQ and upcoming RTS station. 

As for M Senyum’s Phase 3A, the project offers homes with four bedrooms, three bathrooms with built-ups from 1,555 to 1,624 sq ft. “This development continues to receive positive response from the market with Phase 1 and Phase 2 fully taken up,” said the statement.

It added that Phase 3B comprising 195 units priced from RM499,000 is now open for registration.

According to Mah Sing CEO of property subsidiaries Benjamin Ong, M Minori has obtained GreenRE Bronze certification. “[This] is a sustainability initiative highly valued by the Gen Z demographic who are increasingly inclined towards eco-friendly living environments. This certification not only reflects our commitment to sustainability as a responsible developer but also opens doors to support from financial partners. These financial partners offer green financing options to home buyers, which translates to lower interest rates on housing loans.

“Furthermore, we received positive feedback from younger homebuyers who were impressed by the Japanese Wabi-sabi inspired show units and the affordable pricing below RM500,000. This development has also been meticulously designed to provide homebuyers with a space where they can embrace work-life balance. Therefore, the incorporation of the ikigai living concept and the extensive 2.8-acre facility deck is aligned with the preferences of the new generation, making them among M Minori’s unique selling points,” he added.