UEM Sunrise stays optimistic on sector

TheStar Wed, Sep 13, 2023 12:00am - 8 months View Original


Wong said UEM Sunrise’s projects have a much younger appeal in terms of the name, features and the way the group branded themselves.

PETALING JAYA: UEM Sunrise Bhd is optimistic about the property market as Malaysians continue to purchase property, especially among the younger generations.

UEM Sunrise chief marketing officer Kenny Wong made a comparison saying that in Western countries, people prefer to rent a home compared to buying. However in Malaysia, people opt to purchase a house instead.

He said from at least four different projects that have been undertaken by UEM Sunrise, a large majority of its buyers are below 40 years old.

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