KUALA LUMPUR (June 21): Snowfit Group Bhd, a provider of massage and wellness equipment, and musical instruments and accessories, made a positive debut on the LEAP Market of Bursa Malaysia Securities Bhd on Tuesday (June 21), opening at 16 sen per share, a premium of four sen over its 12 sen reference price.

About 30,000 shares were traded at the opening bell.

The group’s listing was the 14th on Bursa and the second on the LEAP Market in 2022.

Prior to the group's listing, 29 investors, including substantial shareholders, directors and key management personnel, subsscribed to 21.1 million new Snowfit shares, representing 10% of the company's enlarged issued share capital at a subscription price of 12 sen per share.

Snowfit founder and managing director Low Cheng Yong said the group raised gross proceeds of RM2.53 million, of which 15.8% or RM400,000 had been earmarked for the setting up of branches in Perak and Penang, slated for operations in the third and fourth quarters of 2022 respectively.

Another 44.7% or RM1.132 million will be used for working capital, with the remainder for listing expenses.

Low said the listing will allow the group to continue strengthening its presence in the domestic market by tapping into anticipated growth of the massage and wellness equipment industry in Malaysia.

"We see a promising market for the industry as the market share for massage chairs in households is low.

"We aim to continue branching out to all over Malaysia in the coming years and hope to be listed on the ACE Market within three to five years ahead," he told reporters after the listing ceremony on Tuesday.

He said the industry, which grew at a compound annual growth rate (CAGR) of 23.4% from RM90.4 million in 2016 to RM209.6 million in 2020, is forecast to grow at a CAGR of 19.5% between 2021 and 2023 from RM242.1 million to RM345.6 million.

On its competitive advantage, he said the company's presence in the market is not to compete, but to complement and respect each other.

"As a young company with young people managing the company, we believe happiness creates productivity and hope that we all can grow together to provide a better service and products of health and wellness in Malaysia," he said.

The group's products include a wide range of quality massage chairs and wellness equipment that are retailed through various online and offline channels that include an e-commerce platform and two showrooms cum warehouses in Balakong (Selangor) and Johor Baru.

As the group intends to focus on the wellness industry, it will cease operations of its musical instruments and accessories segment once the remaining stocks are sold.