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Rich valuation is the proof that investors are confident in the long term prospect of Farm Fresh. Even with early investors selling, the price remains above RM2 means there is support at the current price.
Now there are two thoughts about FFB.
1) Is FFB stock prices ran ahead of fundamentals?
2) Most of the investors today has been buying at lowe price. Now, should they 'ride a winner' and not sell too early?
Khazanah had ceased to be substantial shareholder of Farm Fresh, with super rich valuation of FFB in past 1.5 years, retail investors should sell this counter.
1) Ready to drink (RTD) segment, FFB is the leading player in Malaysia.
2) Choco Malt - Now capturing 15% of the malt beverage market in Malaysian.
3) Consumer-Packaged Goods (CPG) Ice Cream: Following acquisitions of The Inside Scoop and Sin Wah Ice Cream, Farm Fresh now commands a 25% share in Malaysia's RM1.3 billion ice cream market
