Liew is confident that the business model will work and he is optimistic that PUC will do well in the next three to five years. “Personally, I love the loyalty points business because it benefits all consumers and merchants. But for the longest time, consumers have been facing one problem, they have too many fragmented loyalty points from various merchants.

“That’s why I like PUC’s idea to become the first loyalty points aggregator in Malaysia, making these fragmented loyalty points more valuable,”