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Southeast Asia's biggest budget carrier is now serving its inflight meals on land. AirAsia, which opened its first fast-food restaurant in Malaysia, is now aiming to open 100 franchises globally, including at New York's Times Square. The move is part of AirAsia's ambitions to become a lifestyle brand and grow its non-airline businesses: it's already forayed into e-commerce, logistics and fintech. AirAsia's venture also comes as airlines grapple with stiff competition and low demand.