ZURICH: Three months. That’s how long it took Swiss watchmaker Grovana to restart exports to the United States when Donald Trump hit the country with a 39% tariff rate.
After the announcement in August, Grovana’s owners had to figure out how much of the levy it could absorb, assess the damage to profits and renegotiate with its main distributor on prices.
In early November, finally, shipments to the United States began again.
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