This article first appeared in City & Country, The Edge Malaysia Weekly on August 18, 2025 - August 24, 2025

CPI Land Sdn Bhd has announced that its serviced apartment development, Tuan Heritag3 Residency in Segambut, Kuala Lumpur, has been fully taken up since its official launch in September last year. The project has a gross development value (GDV) of RM675 million.

The freehold development is the third collection under its Tuan series, which focuses on affordable urban high-rise development. It offers 1,269 units spread across a 45-storey tower on a 3.65-acre tract. The unit built-ups range from 820 to 1,026 sq ft, with the larger units coming with a private terrace, and were priced from RM511,400 or RM624 psf.

CPI Land chairman Chung Shan Tat attributes the project’s success to its strategic location and a well-matched product that met local market demand.

“The location played a major role. The project is situated in a well-established neighbourhood, just 400m from the Segambut KTM station with a covered walkway, and it is surrounded by amenities like schools, healthcare, retail and good highway access. This gave buyers confidence in the long-term liveability and connectivity of the area.

“Moreover, our product was very well-aligned with market demand. We introduced semi-furnished units and designed layouts that cater to young professionals, families and upgraders. We are also focused on lifestyle features like parcel drop zones and family-centric facilities. We consistently listen to market feedback and evolve our offerings accordingly, which really resonated with first-time homebuyers,” Chung tells City & Country in an email interview.

He explains that the project targets first-time homebuyers, young professionals and small families who enjoy an urban lifestyle. Hence, the contemporary design concept and facilities were tailored to suit this demographic. For example, the development includes an electric vehicle charging bay, a games room with a snooker table, a sky lounge with a karaoke system, a private room with a gourmet kitchen, a swimming pool, badminton court, futsal court, playground, a sky gym and a multipurpose hall. The monthly maintenance fee is 35 sen psf, including the sinking fund.

In addition, like the previous two Tuan series, Tuan Heritag3 Residency incorporates British colonial design elements, with a nod to the railway station concept — reflecting its identity as a transit-oriented development.

“Another major success factor was our iconic British colonial-inspired design. The retro train station concept gave the project a strong identity and emotional appeal. Buyers appreciated the uniqueness and pride of owning something with architectural distinction — a real landmark within the Tuan series.

“All of this — paired with an attractive entry price of RM624 psf, made Tuan Heritag3 an exceptional value-for-money product,” says Chung, adding that the strong sales was also due to the immersive sales gallery experience, which helped buyers visualise the value of their future home, as well as the support of dedicated agency partners.

According to Chung, 64% of buyers fall within the 25–35 age group, followed by 23% in the 36–45 bracket. The buyer composition is about 40% bumiputera and 60% non-bumiputera. The purchaser profile predominantly comprises young families, professionals, investors and upgraders.

Chung shares that Permata Gemma, a soft-launched landed development in Gombak, Selangor, has received an encouraging market response, with registered interest already exceeding the total number of units available. Spanning seven acres, the project comprises 36 three-storey semi-detached homes and 24 three-storey bungalows, with a GDV of RM123 million. The official launch is targeted for early September.

Meanwhile, the developer is also looking to launch a 4.67-acre high-rise development in Desa Petaling, Kuala Lumpur, in the last quarter this year. The project will feature about 1,300 units of 3-bedroom apartments, set to further strengthen CPI Land’s presence in the Klang Valley property market.

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