"Insanity: Doing the same thing over and over again and expecting different results" - Albert Einstein

Same people, same mind but want to have different result is totally impossible. Two years ago, they enter the highly competitive and price-sensitive convenience store business PosShop—but close shop within less than two years. If they had started a Postal Bank, similar to China’s PSBC, maybe they could potentially have transformed Pos Malaysia into suburban and rural areas dominated bank.