Whenever I wan2 buy pillow/bolster/bedding accessories, there are mainly 2 strong players in d shopping malls, i.e. YOCB (Jean perry, novelle...) and Akemi. That's why they are able to sell 1 million pillows annually. In contrast, if i wan2buy clothes, i hv a lot of choices in d shopping malls. But, look at Padini. Can it breach rm3 like padini. They are in 3 major markets, namely msia, Singapore (6million ppl) and Vietnam (100million ppl). Hopefully they can gain more market in Vietnam with rising middle class