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I think most still don't understand UCREST business model for this project.
To put it simply, imagine a village chief tell you to go plant potato so you can feed his whole village of 1000 people.
He teaches you how to plant the best potato in the universe, and in turn, he will buy the potato from you as your reward.
You the farmer, however only have a limited plot of land. Let's say enough land of potato to feed 100 people.
What will happen to the extra 900? You can't let them starve to dead right?
People dying in the village means bad news for the economy, so your village chief really needs the potato.
However, you found out your farmer friends that also have land, but they were planting different crops, corn, rice, or whatever.
So instead of planting that potato yourself, you approach your farmer friends and tell them:
"Hey guys, I got this secret recipe for the best potato in the universe, stop whatever you are planting now, and start planting this potato and I will pay you for your service."
Your farmer friends will definitely agree because this is big business and there are multiple benefits.
1. They don't have to find a buyer, they just produce.
2. They get to produce the best potato in the universe.
3. They get to earn money without marketing effort.
4. They already have the tools to do the job
5. See no. 2
So, once they agree, your job is to make sure the farmer gang delivers the potato on time to the village chief so the 1000 people won't die from hunger. You don't even need to plant the potato yourself.
Also, turns out, other than his village, turns out few other villages also got potato scarcity! However, you will let the village chief do the selling because your job is to just manage and take the management fee for potato planting.
So, you ask, why the chief don't approach the farmers' gang?
Then may I ask how long does that needs to take then?
The villager is dying of hunger day by day, it's faster to just approach you and make sure you get the job done.
Plus, there are two other potatoes brand that once consumes, will have the risk of food poisoning, so the village chief doesn't really have much choice but to execute this plan.
I hope this story can help you understand UCREST business model and role for this project.