INNOVATION has been at the core of Senheng New Retail Bhd for over 30 years. This has guided its journey to become a progressive omnichannel retailer and a pioneering force in Malaysia.
The company had undergone six major transformation exercises since inception, with each one bringing important changes that enhanced its operations and set it apart from the competition.
Senheng’s digital transformation in 2015 and transition to a seamless new retail model in 2017 revolutionised its stores operations, which has allowed the group to consistently record more than RM1bil in annual revenue since 2018.
Today, its technology infrastructure and business intelligence is powering its 105 retail stores, ecommerce channels and logistics services – enabling convergence of physical and digital experiences in the new era of retail shopping.
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