Senheng takes customers into new era of retail shopping

TheStar Thu, Jan 27, 2022 08:22am - 2 years View Original


INNOVATION has been at the core of Senheng New Retail Bhd for over 30 years. This has guided its journey to become a progressive omnichannel retailer and a pioneering force in Malaysia.

The company had undergone six major transformation exercises since inception, with each one bringing important changes that enhanced its operations and set it apart from the competition.

Senheng’s digital transformation in 2015 and transition to a seamless new retail model in 2017 revolutionised its stores operations, which has allowed the group to consistently record more than RM1bil in annual revenue since 2018.

Today, its technology infrastructure and business intelligence is powering its 105 retail stores, ecommerce channels and logistics services – enabling convergence of physical and digital experiences in the new era of retail shopping.

...

Full Article on TheStar

The content is a snapshot from Publisher. Refer to the original content for accurate info. Contact us for any changes.






Related Stocks

SENHENG 0.275

Comments

Login to comment.