All eyes on Astro on how it deals with tough industry dynamics

TheStar Sat, Apr 06, 2024 12:00am - 1 month View Original


Tradeview Capital’s Neoh said the long-term outlook for Astro remains challenging.

THE rise of more flexible offerings and lowered barriers to entry in the pay-television (pay-TV) space with considerable foreign participation means Astro Malaysia Holdings Bhd is facing a much more competitive environment now.

This follows the wide range of choices available today for consumers, as each provider competes for customer subscriptions and screen-time.

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nazr zach
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Competition is good. This will offer market competitive pricing. ASTRO will have to look ways to reduce Operating Cost. ASTRO already showed their conviction to reduce cost and increase their profit margin. This reflects in their previous quarter financial results.
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