Synergy House eyes global furniture e-commerce growth

TheStar Thu, Nov 23, 2023 06:56pm - 6 months View Original


Synergy House executive director Tan Eu Tah

KUALA LUMPUR: Synergy House Bhd is cautiously optimistic on the potential of the global furniture e-commerce market and believes that with its strategies, the group will be able to capitalise on such potential and increase its market share.

“The group also views that the current strategies undertaken currently will be positively supporting the growth and expansion of its business-to-consumer (B2C) segment in the long term,” Synergy House said.

“While the present global economic outlook remains challenging, the group expects this to have lesser impact on the group’s business as its home furniture products are in the affordable price range.

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