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From Crumbs to Cash: How Hup Seng Is Quietly Winning the Game!
Hup Seng Industries Berhad is a well-established player in the biscuits, crackers, and coffee mixes market, with its products marketed under several brand names. Over the past six years, the company has undergone significant leadership transitions and operational modernization.
Between 2019 and 2024, revenue grew at a 5% CAGR, while PAT expanded at an 8.2% CAGR. This higher profit growth was not driven by margin expansion but rather better control over fixed costs - including Selling, General & Administrative (SG&A) expenses and Depreciation & Amortization. Over this period, fixed cost margins declined from 18% in 2019 to 15% in 2024, contributing to improved profitability.
As such ROE went from 26% in 2019 to 35 % in 2024. The impact of these improvements is evident in the Fundamental Mapper, where Hup Seng ranks as one of the better-performing businesses. However, its stock price has risen over the past year, and while it is currently below its past-year high, it still carries some investment risk.
The key question is whether the company can sustain its business improvements to justify a move into the Goldmine quadrant at its current valuation. Addressing variable costs and expanding margins could significantly enhance its positioning, making this a potential opportunity if executed effectively.
