Ecofirst property investment segment recorded an improved rental yield of RM4.24 million in 1Q26 compared with RM4.06 million in 1Q25, supported by a higher occupancy rate at South City Plaza.

The overall improvement in revenue translated into a higher gross profit of RM24.21 million and a gross profit margin of 20 per cent for 1Q26, compared with RM11.54 million and 18 per cent respectively in 1Q25.

As housing affordability remains a key concern for many Malaysians, especially first-time homebuyers, EcoFirst said it remains committed to developing affordable homes. Given its proximity to landmarks like Jade Hills, Easton International School, and University Putra Malaysia, the group is confident this new development will provide more convenience and leisure options.