Fundamental change in cost structure as increased cost in doing business in Malaysia will start to flow through over the next few years. In addition, excise duties structure will result in consumers opting for cheaper alternatives. Demand destruction can have big impact on sales/profitability and cost rationalisations will result in Heineken getting into “trading” method via lower cost producing countries like Vietnam etc. as implemented by BAT (revised medium/long term business plan). In the short term, shielded temporarily due to high freight charges and also will be supporting sales in Malaysia & Singapore unless Budget 2026 has significant further tax increases.

60%人口因为不halal不喝酒，靠剩下的40%人口。40%当中又有几%是喝酒常客。问自己一年里面喝到几灌啤酒，身边的朋友有几个是喝酒kaki? 还是只在结婚喝点？是的目前股息还是吸引，但如果业绩一直退步，赚的钱越来越少，股息肯定也越给越少，股价更不用说了，反之亦然。希望heim往更多海外拓展生意，单靠这里是不够的。