The reason why they keep giving ESOS to themselves is when completed, they will distribute the shares in the open market, which means the poor retailers will all eat the shares which the directors dumped.

So the strategy is, just follow the price which they give ESOS. Sooner when they feel want to goreng the counter, then you already in, and follow the trend.

Everyone knows this con counter is operated by con directors, but when you see opportunity, then take it.